I love me a good rewards program. My key chain has about 100 different plastic bar codes on it. Some of them are actually worth having, some are not.
One of the ones worth having is Godiva (well I guess this depends on your point of view on whether or not you enjoy being a fatass).
Every month, you get a free piece of chocolate, regardless of whether you purchase something or not.
Isn't that the best thing you've ever heard? Free candy?
Well, I am not one of those people that can walk into Godiva and just get the one piece, because everytime I go in, they have something new and delicious to try.
Case in point...last week I went into Godiva with the intention of inquiring after their peppermint truffles that they put out for Christmas time. I was very disappointed to learn that they had not come out yet, but the overly helpful Godiva associate (we'll call him The Chocolate Man) pointed out that the new "holiday bars" had been released. Gingerbread flavored chocolate?? I die.
But that's not what got me. What got me was the cousin of my coveted peppermint truffle. The peppermint truffle CANDY BAR.
The Chocolate Man may or may not have thought I was a crazy sugar fiend when I cackled (yes I actually cackled) with delight and grabbed up the bars by the fist full. I went into Godiva with the sole intention of getting ONE PIECE of candy and instead got suckered into buying multiple full size candy bars.
And then The Chocolate Man hits me with a right hook.
"For every two you buy, you get a third free!"
Oh really? Let me just get six then!
This, ladies and gentlemen, is what I mean when I refer to "the Godiva trap."